Our mission is to provide quality products which simplify and improve the daily lives of our consumers and their families. Through innovation and constant care we seek to ensure that each product carrying the Eureka signature supports our commitment in providing quality products at affordable prices, making positive impact on the lives of our consumers.
We are a family company with a local presence in Greece, Cyprus & Romania, selling fast-moving consumer goods in categories such as Laundry & Homecare, Hygiene & Disinfection and Insect control. We have a plethora of trusted brands, and the majority have a long history of leadership positions as No1 & No2 players in their categories, all the way through to today.
We believe in taking care of the little moments, and in caring for those who buy our products. We do not believe in a dry commercial relationship, thus our primary goal is the continuous satisfaction of our consumer, aiming to make their every day a little better.
We believe in integrity, honesty, and respect.
These core values define how we do business. They stem from the ‘Beliefs’ of the company, written in 1967 by the founder Xanthos Sarris and are the foundation of our people-centric philosophy.
The trust of our consumers is the result of an open, honest relationship from our company towards them, and in the certainty that they are selecting quality products which respect their income.
Consumer loyalty will always be the strongest motivation for Eureka, demonstrating that even in tough seasons, respect for people, remains our greatest value.
From 1959 until today, the philosophy of the Eureka Group is focused on our consumers and the enhancement of their quality of life.
Our business objectives are deeply connected with a responsibility towards our people, our consumers, our stakeholders and the evolution of the modern lifestyle.
We hold a strong stance in helping our local communities, respecting our planet’s future and being a responsible citizen.