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EUREKA Group aims to continuously enhance consumer trust in Eureka products, and seeks to maintain its leading positions in Laundry, Homecare, Hygiene and Insect control. At the same time, it also seeks to expand its activities in new categories and new markets.

Taking advantage of its vibrant culture,modern infrastructure, lengthy experience and expertise, the Group pursues growth, innovating and expanding its activities whilst maintaining a healthy financial position to secure its longevity.

Through its strategic investments in supporting its brands, in the continuous modernization of its production facilities, and by taking on new distributions, the Group always remains close to the consumers’ needs by rewarding their loyalty with modern, useful and highly advantageous products.